Lisa Rodericks

As the Chief Marketing Officer at Cambridge Savings Bank (CSB), Lisa’s number one priority is to make the “Always you” experiences customers have with the bank, come alive. Lisa leads the development and delivery of CSB’s brand and marketing strategy and is responsible for creating strategic roadmaps for growing and cultivating long-term client relationships across the retail, the small business, and the commercial business lines. Before joining CSB, she earned her 25+ year financial services acumen at several large and regional banks including: Santander, Bank of America, Fleet and BayBank – and through a boutique consulting firm where she provided strategic advisory services and insights centered around consumer decision-making criteria. Lisa is a resident of Cambridge, a member of the WGBH Corporate Executive Council.